<h3 style="box-sizing: inherit; -webkit-font-smoothing: antialiased; clear: both; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 2.8rem; line-height: 3.2rem; color: rgb(51, 62, 73); font-family: proxima-nova, helvetica, arial, sans-serif; background-color: rgb(255, 255, 255);">When you want… to be unique</h3><p style="box-sizing: inherit; -webkit-font-smoothing: antialiased; margin-right: 0px; margin-bottom: 32px; margin-left: 0px; color: rgb(51, 62, 73); font-family: proxima-nova, helvetica, arial, sans-serif; font-size: 19px; background-color: rgb(255, 255, 255);">Now, here’s an exercise for you: what is it that you want to tell job seekers through your careers page? What makes your company a desirable place to work? What makes your company special and unlike any other out there?</p><p style="box-sizing: inherit; -webkit-font-smoothing: antialiased; margin-right: 0px; margin-bottom: 32px; margin-left: 0px; color: rgb(51, 62, 73); font-family: proxima-nova, helvetica, arial, sans-serif; font-size: 19px; background-color: rgb(255, 255, 255);">You don’t have to answer these questions immediately. Check with your colleagues first. Ask them questions such as:</p><ul style="box-sizing: inherit; -webkit-font-smoothing: antialiased; margin-bottom: 32px; padding-left: 24px; list-style-position: initial; list-style-image: initial; color: rgb(51, 62, 73); font-family: proxima-nova, helvetica, arial, sans-serif; font-size: 19px; background-color: rgb(255, 255, 255);"><li style="box-sizing: inherit; -webkit-font-smoothing: antialiased;">What do you wish you had known about the company beforehand?</li><li style="box-sizing: inherit; -webkit-font-smoothing: antialiased;">What do you like the most about your job?</li><li style="box-sizing: inherit; -webkit-font-smoothing: antialiased;">What makes you happiest at work?</li><li style="box-sizing: inherit; -webkit-font-smoothing: antialiased;">What keeps you productive?</li><li style="box-sizing: inherit; -webkit-font-smoothing: antialiased;">How have you developed your skills through your time here?</li><li style="box-sizing: inherit; -webkit-font-smoothing: antialiased;">How would you describe your work life to a friend?</li></ul><p style="box-sizing: inherit; -webkit-font-smoothing: antialiased; margin-right: 0px; margin-bottom: 32px; margin-left: 0px; color: rgb(51, 62, 73); font-family: proxima-nova, helvetica, arial, sans-serif; font-size: 19px; background-color: rgb(255, 255, 255);">Make sure to talk with employees from all departments to get different perspectives. Then, it’s time to set up your site. You can use the aforementioned career page examples as an inspiration but don’t forget to add your unique touch. That’s the only way to attract candidates who want to work&nbsp;<em style="box-sizing: inherit; -webkit-font-smoothing: antialiased;">specifically</em>&nbsp;with you.</p>